Red-M
Consolidation of two brands and formalisation of product base
MEASURE
Red-M, a Wireless technology company with little industrial brand cache, acquired CDS, a well-respected wireless technology company.
The challenge was to take a well known brand and a little known brand with negative internet PR, and consolidate their market identity into a positive, professional and appealing brand across the digital platform.
INNOVATE
After investigating the market and benchmarking the competition we created an attractive brand and built a usable and aesthetically aware website that effectively communicates the brand message.
SOLVE
Re-branding, marketing internally and externally, publishing an attractive and web standards-based website. The website was built so successfully that their key-phrases were automatically listed in search engines without the need for extensive SEO (Search Engine Optimisation).
